Request for Proposals
Back To Our Roots Logo Design
Introduction
The Enchanté Network is seeking a graphic designer to create a bilingual logo for Back to Our Roots / Retrouver nos racines, a national initiative by and for Black 2SLGBTQI+ communities in Canada. The logo will be used across digital and print platforms and should reflect the values of rootedness, resilience, and collective care.
Background of The Enchanté Network
The Enchanté Network (TEN) is the largest network of 2SLGBTQI+ organizations in Canada. We connect, support and advocate for more than 200 independent 2SLGBTQI+ organizations. Our network spans every province and territory, and our members include 2 Spirit societies, pride centers, HIV/AIDS organizations, trans collectives, and countless other essential, frontline organizations.
Background of Back To Our Roots
In 2023, the Enchanté Network launched the Back to Our Roots project to address the unique, intersectional challenges faced by Black 2SLGBTQI+ communities across Canada. At the heart of the B2R project is community engagement, and our upcoming events are designed to empower Black 2SLGBTQI+ individuals with the knowledge, connections, and tools to build a vibrant, thriving national movement.
Through roundtables, webinars, regional summits, and community-led research, the project aims to center Black 2SLGBTQI+ voices, particularly those often excluded from dominant narratives, such as rural, disabled, and gender-diverse populations.
Project Overview
Back to Our Roots (Retrouver nos racines) is a national project by and for Black 2SLGBTQI+ communities in Canada. This initiative explores the needs of our communities across housing, healthcare, education, and employment. We are seeking a bilingual (English and French) logo that reflects our values of rootedness, resilience, and community care.
Brand Essence
Brand Purpose: Uplifting Black 2SLGBTQI+ voices and experiences, sharing knowledge, and building spaces for connection and action.
Brand Essence: Centering Black 2SLGBTQI+ people — our voices, our needs and our stories across Canada.
Brand Values:
- Intersectionality: Recognizing how race, gender, sexuality, and other identities intersect — and how these layered experiences shape our lives
- Systemic Change: Unapologetic commitment to challenge and dismantle the structures that harm Black 2SLGBTQI+ people in Canada.
- Community : Creating space for Black 2SLGBTQI+ people to connect, share stories, and push for change.
Brand Personality:
- Black & Unapologetically Queer
- Community-Centered
- Driven by Story and Action
Scope of Work
We are seeking a graphic designer or design team to create a logo that will be used across digital and print platforms. The logo must include:
- A bilingual design OR two complementary versions: one in English (Back to Our Roots), one in French (Retrouver nos racines)
- A visual identity that centers Black 2SLGBTQI+ communities, culture, and joy
- A design that is accessible, modern, and adaptable
The logo must work in both colour and black-and-white, and be scalable without loss of quality.
Technical Specifications
Core colour palette:
- Hex code #E39935
- Hex code #EA5C48
- Hex code #F3F3F3
- Hex code #000000
- Hex code #18602C
Digital Use:
- Website header: 250 x 100 px
- Social media avatar: 400 x 400 px
- Email signature: 200 x 50 px
- Favicon: 16 x 16 px, 32 x 32 px
- App icon (iOS/Android): 1024 x 1024 px (square)
Print Use:
- High-resolution print: 300 DPI, minimum 5 inches wide (e.g., 1500 x 1500 px or scalable)
- Letterhead and reports: scaled for 8.5” x 11” documents
- Poster: scalable version suitable for 24” x 36”
Signage/Environmental Branding:
- Large-scale vector files (EPS/SVG) banners or wall signage – must remain crisp at up to 6 ft wide.
Budget
TEN is looking for competitive proposals. While cost-effectiveness is important, we will prioritize proposals that offer the best value in terms of quality, functionality, and long-term sustainability.
Proposal Requirements
Please submit the following:
- Portfolio of relevant work
- Statement of interest describing your design approach and alignment with the project
- Timeline for draft and final delivery
- Budget estimate (inclusive of any taxes or fees)
- Confirmation of ability to provide files in required formats (PNG, SVG, EPS, etc.)
Selection Criteria | Critères de sélection
Proposals will be evaluated based on:
- Creativity and alignment with project values
- Experience working with 2SLGBTQI+ and/or Black communities
- Ability to meet deadlines and technical specs
- Cost-effectiveness and clarity of scope
Submission Details | Soumission
Please send proposals by Tuesday May 13, 11:59PM EST to Zoë David-Delves at zoe@enchantenetwork and Brittan Hudson at [email protected]
Please note that as The Enchanté Network is based in Canada, we prioritize candidates based in Canada.